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Spring has finally arrived here in Montreal, and so has
the April edition of ZooNews, from professional
Web site design company Zoonini
Web Services.

This spring I've been inundated with requests for site
overhauls from some of my earliest clients – at least 3 remakes
are in the works. (One of these sites was built back in 1999,
in Zoonini's second year of business!) If you've had a Web
site for a while, what better time than spring to take a
good, hard look and ask yourself if it's time for a facelift.
Does your site seem dated or stale? Is it using your current
corporate logo and colours, or some older version? Could
the look-and-feel use a freshening up to seem more current?
The last thing you want is for potential customers to be
turned off by a design that's passé, or that has simply
lost its sparkle after years of use. You probably wouldn't
keep using the same business cards or corporate brochure
for years and years... same goes for your Web site! Of course
if your site has anything in common with The
Worst Web Site in the World (warning: loud music) it's definitely time to get that remake
under way!

Over the last month there seems to have been a boom in a
phenomenon called email spoofing.
If you've ever gotten a spam message with your own email
address in the From field (also called self-sending
spam), or
something looks like a bounced email from someone to whom
you've never sent a message, you've witnessed spoofing
in action.
Unfortunately, spoofing is prevalent because it's extremely
easy for someone to forge the "From" line of an
email message. A techie person looking at the full "headers" within
the message would probably be able to tell that the email
is faked, and didn't actually originate from your real account,
but on the surface it looks like the message came from you,
even though it didn't.
What can you do to prevent spoofing? Unfortunately, until
the technicalities of email delivery change, not very much.
What to do when you receive a spoof, whether appearing to
come from your own email or another address you think is
faked? As with any spam, never
click on any links in a spoofed email message and of
course don't ever reply to it. The FBI has actually
compiled some decent
tips on dealing with spoofing.
eBay has also put together a tutorial that
outlines common tactics used by spoofers, tips on detecting
a spoofed email, and how to report eBay and PayPal spoofs
(forward the full message to spoof@ebay.com or spoof@paypal.com).
If you're interested in learning how to decipher the true
source of an email or want to find out more about some of
the potential technological solutions that may one day prevent
spoofing, check out this
article from WindowsSecurity.com.
Got a technology term you'd like
demystified in ZooNews?
Send it to questions@zoonini.com.
Ottawa-based social-policy consultant Havi Echenberg's blog
has launched!
The new site, dubbed the Social
Policy Café, provides
an opportunity to foster dialogue on social issues, from
poverty to housing to literacy. Guest contributors will also
contribute to the mix. The brand-new blog will encourage
community interaction, since readers have the ability to
leave comments. A subscription option allows people to sign
up to receive email notifications whenever the blog is updated.
Head on over to the Social Policy Café, and join the
conversation!

Last
month I joked about my disappointment on discovering
that my family ties to famed author Mordecai Richler were
distant at best. Recently, though, I learned that a close
friend's father (let's call him LS) had a much more astounding
experience. LS was contacted by a man in the UK with the
same last name as his, who had been researching the family
history and had come upon LS's name in a family tree somewhere
on the Web. After an exchange of email messages and photographs,
it looks like the UK man is quite possibly LS's
half-brother, with a second half-brother and their own
two families nearby! As it turns out, LS's own father had
left the family when LS was very young, and did not keep
in touch. As LS just discovered, his father may have gone
on to have two more children with another woman. Though
LS always knew there could be the possibility of this having
happened, the reality of it likely being the case is
just starting to sink in. As for me, I'm amazed that thanks
to the power of the Web, a 65 year-old may have
discovered two long-lost half-siblings.
À la prochaine,
kp
aka Kathryn Presner |