Search Engine Optimization

If you want your site to be found in search engine results for the right keywords – as most business owners do – then search-engine optimization (SEO) is a must. Since SEO is a constantly changing field, Zoonini collaborates with optimized copywriting specialist A.C. Riley Communications. By partnering with an expert, we help bring as much targeted traffic as possible to our clients' sites.

Optimizing a Web site is best done either as part of a complete site overhaul or a new site build. Please contact us before you start working on your site – you'll save money, time, and headaches, we promise!

If you're interested in boning up on some SEO basics, the first place to start is our 3-part series from our ZooNews newsletter, covering the three SEO basics: Content, Web Design, and Linking Strategies. If you want to go further, check out:

• SearchEngineWatch – Long-time treasure trove of all things SEO, edited by industry guru Danny Sullivan.
• High Rankings Forum – SEO expert Jill Whalen moderates this very active message board.
• Search Engine Optimization Starter Guide – 22-page PDF handbook from Google is a good beginners' guide to understanding SEO.
• SEOmoz – Lots of good SEO reading here, including a blog, articles and online tools.
• Keyword Suggestion Tool – A handy place to start doing keyword research.
• Word Tracker – Keyword research tool offers a free trial version.
• KeywordDiscovery.com - Advanced keyword research tool.
• SpiderTest – If your site has been around a while, but is not even coming up in search engines when doing a search for your company name, try using this tool to see if your site is invisible to search engines.
• SEO Plus – A collection of search engine optimization articles.